Promoting a Home Improvement Business: The Basics Plus Two New Powerful Tools

Because the economy is struggling, more small home improvement businesses are struggling to stay afloat. If you are looking for new ideas to promote your business, this article is for you! I will list many of the tactics that I have used to promote my three businesses over the years, as well as two of the newer ones I have found to be very effective!

For those of you who are looking for basic proven Ideas to promote your business, I have listed 10 tried and proven methods below. No one method is going to successful promote a business. Several used in coordination with each other will build a customer base, brand your business, and allow you to gain the new clients that you need.

Proven Traditional Marketing

1) As you run your business day-to-day use well-developed stationary i.e. business cards, letter head, envelopes, and promotional materials with your URL, phone number, and email address on them.

2) Give free, no obligation consultations and estimates to as many potential clients as possible. Even if they do not hire you it will promote referrals.

3) Giving out promotional items (such as pens, hats, and jackets) is a staple promotion for most small home improvement businesses. Get these items, as well as your business cards, in as many hands as possible. Talk to vendors you work with and give them your materials. Post cards and fliers at supermarkets etc.

4) Asking your clients for referrals and permission to put a sign in their yard is a good promotion.

5) Send direct mail: Even small businesses do direct mail campaigns. This can be a costly way to get new clients, but keep it in mind as a proven tool. There are many mailing lists available if you would want to purchase one. Just run “direct mailing lists” with your city or state in any search engine to find the companies selling lists in your area.

6) Newspaper ads and magazines do sell. This is another promotion that costs some investment but usually has a reasonable return.

7) Telemarketing is a dying industry, but it is still used successfully for local business. It must be done in a low-key, low pressure way. I would be very leery of hiring a third-party marketing company now days, but it may be something you would have a few people do from their home.

8) Promote what is unique about you, your business, and your expertise. This should be the basis for your promotional campaigns.

9) Network with others doing similar work in your area.

10) Paint your company information and promotional material on vehicles.

Ways to Promote Your Home Improvement Business Online

Over the last few years I have taken my business promotion largely online with major success. Anyone can master several simple ways to promote any produce, service, or opportunity online. Most potential customers will at least jump online to check for a website and basic information before making any large purchase. Because of this, small businesses that do not have an online presence are getting pushed out of business. All of the promotional techniques below are either free or can be done for a very minimal investment.

Here is a List of Basic Ways to Promote Your Business Online

1) Set up a website for your business

2) Set up a blog. There are countess free blogs or you can build your own.

3) Write articles on free online services such as Ezinearticles.

4) Post on online forums and discussion groups concerning your business

5) Press Releases. Two free ones are PRWeb and PRleap.

6) Advertise on free directories online. There are hundreds of them.

7) Use social networking such as Facebook and Twitter

Another Tool I Have Recently Found

I have recently come across what I believe to be a great promotional tool for any small business. The business is called SentOutCards and you can Google it to find affiliates selling a membership package. It allows small businesses to easily send post cards and greeting cards out to their customers. It’s a great way to get referrals, and promote any small business.

I hope this article has provided you with some concrete ideas. I have learned and implemented about 15 ways to promote my business online over the last year. I do it all for free! If you have some spare time and would like to learn how click here now! [http://www.miketheimmaccmentor.com] I will personally show you what I believe to be the best internet marketing training available. It has over 700 hours of training. Learning to build websites, blogs, and use social networking is much easier than I ever thought.

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Small Home Improvements For a Quick Sale – Sell House Fast – Real Estate Education

When preparing your home for sale, the small improvements count to make you sell quicker!

To the seller, it may be more of a nuisance to fix a piece of wood rot, replace carpet, or paint some exterior trim. To the buyer it looks to them that this is deferred maintenance. They see some rot, and then begin to think, “What else have the sellers not taken care of?” Then they start picking apart the house instead of saying, “Wow this seller really takes care of his house.”

Also, the buyers think that it costs a lot more to do the improvements than it actually does. Replacing carpet may only cost $2000 – $3500, but a buyer may think it costs $5,000 – $10,000. Most buyers these days have enough money for their down payment or closing costs, but not both. They certainly do not have cash set aside to make these improvements after closing.

Most buyers I see in the market want to move into a house and do nothing. I had a listing recently where I advised them to repaint the exterior trim. I got a quote from my painter, and it was $3500. My seller was resistant and said that he would negotiate that in the contract if necessary. We later had a potential buyer come look at the house for a second time. I called to get feedback and the agent told me the biggest drawback to the buyer was that the exterior trim needed to be painted. To the buyer it was a huge deal and he thought it was too big of an undertaking. I told the agent I had a quote for only $3500 and they came back to take a third look.

Had we prepared the house perfectly prior to listing, and painted the outside, we could have possibly received the offer on the first or second look. The moral of the story is if there are things that you know need to be updated, fixed, or improved, do so before listing. It is going to make your home show better, sell quicker, and quite possibly sell for more money!

Nina Harris and The Suits Team with Keller Williams Realty Peachtree Road collectively have over 10 years real estate experience in the Atlanta market. Year after year they sell 50-75 homes, rank in the top 5 in their office, and continue to be top producers within Keller Williams Realty.

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Small Home Improvement Projects That Add Value to Your Home

With the real estate industry in a slump, many homeowners are looking for ways to add value to their homes. The process needn’t be expensive. Just installing stylish interior doors and replacing old exterior trim will make a great difference. New doors add style. They are also easy to paint and stain and interior doors have become a key part of a home’s overall décor. Molded interior doors are made to resist swelling, shrinking, cracking and splitting. New doors add fresh style, character and personality. It is the first thing a visitor sees when he comes to the house. First impressions are everything.

Installing new doors requires a few basic carpentry tools. Many homeowners purchase pre-hung doors. You can also choose to keep the existing frame and simply replace the doors. In this case, you need the following tips.

• Ensure the slab door is square in the frame, then lock it into position with a cross brace.

• Use wood shims between the jambs and the studs, as needed, to ensure a plumb, square and proper fit.

• Keep the frame flush with proper positioning of the cross brace.

• Add trim by cutting, gluing and nailing it in place after the slab door has been installed.

• Inspect the exterior trim on the corners around your windows and doors. Do you see peeling paint, warped boards, or any splitting or cracking? Is there water or termite damage? Now is the time to replace your trim.

• Regarding the exterior trim market, new engineered products last longer and provide resistance to moisture, rot, termites and temperature extremes not found in other materials. Engineered trim is ideal for any home style, and is most often used for roofline fascia, soffits, window and door trim, corner trim, gables, column wraps, trim along porches and similar architectural components. Installing new interior doors or replacing your exterior trim is a great way to give your home a new and smart look and increase its value.

Another home improvement project might be upgrading your bathroom for less than two hundred dollars by giving the walls a fresh coat of paint, changing the taps, the shower head, towel rack and installing a new toilet seat. Once you can afford to do the floor, a contractor, or a friend who knows a little about tiling, can strip the floor and lay down some ceramic tiling. This is more hygienic, and the floor can be mopped after a shower. For a few hundred dollars more, you can take out the old bath and replace it with a new shower with glass panels and install a little Japanese small bath in which you can be fully immersed. Unfortunately, all these things cost money, but you only live once. If there is a small stand or place for a little wooden table, you can also dress it up with a bowl of colored stones, fragrant natural soaps, and perfumed candles. If you’re still using the old shower curtain with the mold spots, changing to a jazzy shower curtain will also help.

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Small Home Improvements – Spend a Little, Make a Big Difference

Home improvements can be a way to both increase the value of your home and to simply make living there more comfortable and enjoyable. But do you have to do a major remodeling job to accomplish that? Well the answer is no.

In fact if you’re considering a major improvement like a room addition or a complete remodel of a kitchen or bathroom, you may want to stop a moment and figure out how that’s going to impact on the value of your home. If you’re planning on staying in the house then it really doesn’t matter but if you plan on moving at some point, then you don’t want to overbuild. If you addition makes your home the most expensive on the block, you’ll have a more difficult time selling it than if you had made smaller changes.

An example of a small change that also has a great return on the investment is a steel entry door. If you haven’t looked at these recently you’re going to be surprised because they don’t look anything like steel. They come in a variety of attractive styles and mostly resemble rich hardwoods.

Thanks to the steel door’s appearance, security, and durability it has a return on investment of nearly 130% according to Remodeling Magazine. That’s pretty amazing when you consider that most home improvement projects will only return 8% of the original cost.

Following the steel door as the top small home improvement projects were adding an attic bedroom, adding a deck, minor kitchen projects like new counters or new flooring, and replacing siding. With the exception of the siding and the electrical and plumbing parts of the attic bedroom, these projects are pretty much do it yourself capable.

Here’s a couple of more ideas that can change the look and feel of the house without costing a fortune. Lighting can make all the difference in a room. If you have standard overhead fixtures, consider swapping out for track lighting. You’d be surprised the difference it can make in a kitchen. Also splurge on high end fixtures. Get really nice towel hangers for the bathroom and update the faucets.

If you’re planning on selling right away, invest in some landscaping. Curb appeal sets the tone for the whole sales experience. Nicely trimmed shrubs and a well cared for lawn goes a long way in setting a favorable first impression. Make sure the front yard and porch are clear of litter and anything that can detract from the house.

So think small home improvements for both adding value and making your home a more enjoyable place to live.

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3 Big Reasons Why Small Home Improvements Make Good Sense

Do you think big when it comes to improving your home? You’d be forgiven for thinking along these lines, and yet there is a lot to commend the idea of thinking on a smaller scale.

If you need convincing, perhaps these three reasons will help. As you are about to find out, small improvements can be just as good – if not better – than big ones.

1. They’re much cheaper and thus more affordable
Small home improvements are indeed cheaper. Instead of building a new extension, why not redecorate a room and repurpose it instead? A spare bedroom could be repurposed into an office by replacing the bed with a sofa bed and adding a computer desk instead. You’ll have to spend money on the furniture of course, but it is cheaper and more practical than finding the money for a new conservatory or extension.

2. Small changes can still make a big visual improvement
People tend to forget this aspect. Certainly, a new extension would have the wow factor, but it would also be expensive and difficult to afford for many people. If you want to improve your home you can easily redecorate a room or change one aspect of it – such as the colour of the walls. Try changing the scatter cushions on a sofa or adding some mood lighting; you might be surprised at how different the outcome is.

3. Small improvements can help to reduce the chances of needing bigger improvements later on
In this sense we’re talking about the likes of preventative improvements. For example, if you have wood framed windows they will gradually rot away unless you take regular steps to protect and preserve the wood. If you have painted frames you will need to check their condition and maintain them every year or two. If you do this, they’re only likely to need a quick sand down and a fresh coat of paint. You can also check the condition of the putty holding in the glass and replace any sections that require it. Compare this treatment to the situation you’d find yourself in if the frames rotted and you can see how the cheap and easy upkeep is better than not doing anything and paying for new windows as a result.

As you can see, it isn’t always necessary to spend a significant sum of money to get the result you want. Before you go for the big home changes, think about the small changes you could make quite easily (in a weekend, perhaps) that would improve the look and feel of your home. You may be surprised how many possibilities you come up with.

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